A design and identity system for independent brewery 71 Brewing based in Dundee, Scotland. Originally created for their flagship beer then developed into a four product range, series of prototype products, website and bar tap for V&A Dundee. Some of the development work as well as unused future development work is also included below.
Grid system and alternative identity ideas. The negative space between the ‘7’ & ‘1’ creates the shape of the old iron works where they are based.
The pattern was created from the brewing process and was design to work on the 45 degree angle used in the logo and additional design work.