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Dundee Design Festival 2017


The theme for 2017 was ‘Factory Floor’ and the location was West Ward Works, a former print factory. We designed a visual identity to echo the shapes and colours of that environment and developed a physical version that sat on the factory floor that visitors could play with. Throughout the festival photos were captured every minute and used as the header for the website.

Animated logo mimicking a factory assembly line for the Dundee Design Festival 2017.

Identity
& Promotion

Stack of yellow posters with blue typography lying on a table.
Yellow posters with blue type arranged in a grid with grey stack of postcards infront advertising Dundee Design Festival 2017.
Blurred figure on a bike passes festival posters.
Woman with coffee in hand passes festival posters in the street

Installation

3 dimensional blocks representing the Dundee Design Festival 2017 logo lie on a concrete floor.
Woman sits on coloured blocks of Dundee Design Festival 2017 logo.
Woman lies upside down on floor surrounded by blocks of Dundee Design Festival 2017 logo
Blocks of Dundee Design Festival 2017 logo arranged into a face.
Blocks of Dundee Design Festival 2017 logo arranged into a love heart by a man on the edge of the shot.
Man uses Blocks of Dundee Design Festival 2017 as stepping stones.
Many people standing below the camera holding blocks.

Festival Website

Dundee Design festival 2017 website showing the programme of events, exhibits, residencies and how to get to the festival.
Project imagery
Project imagery
Project imagery